Pepsi has been running some pretty clever TV ads here recently. For some reason, Argentines have a difficult time pronouncing "pepsi" so when they say it, it comes out, "pecsi." This is the case also with most waiters. Well the ad agency in Argentina representing Pepsi has capitalized on it and has actually created Pepsi bottles that say, "Pecsi!"
The TV ads are ingenious and the ad agency that developed it actually created a video case study of the impact the ads have had.
Click here to see the funny TV commercial and click here to see the video case study (only about 2 minutes long).
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